Colour Volume 100%
One billion shades of colour produced by Quantum Dot technology makes everything brilliant.
Quantum Processor 4K
Intelligence improves performance, optimizing to viewing condition and content in real time.
Magic Screen
Say goodbye to that boring black screen by transforming it into a meaningful lifestyle canvas.
Bixby on TV
Do more with Bixby. Our intelligent assistant lets you interact with your TV more meaningfully.